East

Launched in June 2019, East has evolved into a sustainable and ethical brand, blending India's rich heritage with a contemporary twist. With roots in bohemian culture, the brand's transformation resonates with both past and present influences.

Explore our curated collection that tells a story of conscious creation, reflecting our commitment to sustainability. Every East piece perfectly blends tradition with modernity, offering a stylish and mindful choice for those who seek a new era in fashion. East is about celebration of heritage and a commitment to a better future.